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~isPartOf:"Health marketing quarterly"
~person:"Aikin, Kathryn J."
~person:"Hsieh, Meng-Hua"
~person:"Kiernicki, Kristen"
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Arzneimittel
6
Direct marketing
6
Direktmarketing
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Pharmaceuticals
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Advertising
5
Advertising effects
5
Werbewirkung
5
Werbung
5
Consumer behaviour
4
Konsumentenverhalten
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Pharmaceutical industry
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Pharmaindustrie
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prescription drugs
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Risiko
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Risk
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risk communication
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Animation
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Arzneimittelrecht
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Brand image
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Communication
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DTC
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Digital divide
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Digitale Spaltung
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Direct-to-consumer
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Direct-to-consumer advertising
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Fusion
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Gesundheitsrisiko
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Health risk
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Internet marketing
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Markenimage
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Aikin, Kathryn J.
Hsieh, Meng-Hua
Kiernicki, Kristen
Fogel, Joshua
3
Park, Jin Seong
3
Sullivan, Helen W.
3
Betts, Kevin R.
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Health marketing quarterly
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
6
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Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
2
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
3
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
4
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
5
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
6
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
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