//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Health marketing quarterly"
~person:"Bouslama, Heifa"
~person:"Bradford, W. David"
~person:"Hagenbuch, David"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
3
Advertising effects
3
Werbewirkung
3
Werbung
3
Arzneimittel
2
Children
2
Direct marketing
2
Direktmarketing
2
Kinder
2
Pharmaceuticals
2
Adherence
1
Arzneimittelmarkt
1
Consumer behaviour
1
DTC advertising
1
Gesetzliche Krankenversicherung
1
Gesundheitsrisiko
1
Health risk
1
Konsumentenverhalten
1
Medicaid
1
Pharmaceutical industry
1
Pharmaceutical market
1
Pharmaindustrie
1
Public health insurance
1
Sozialleistungsempfänger
1
Tabakwaren
1
Tobacco product
1
Welfare recipients
1
asthma
1
direct-to-consumer advertising
1
medication
1
message congruence
1
prescription drugs
1
redundant and dissonant visuals
1
side effects
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bouslama, Heifa
Bradford, W. David
Hagenbuch, David
Aikin, Kathryn J.
3
Park, Jin Seong
3
Betts, Kevin R.
2
Fogel, Joshua
2
Freeman, Gordon L.
2
Moser, H. R.
2
Sar, Sela
2
Shen, Fuyuan
2
Sullivan, Helen W.
2
Wirtz, John G.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Alperstein, Neil M.
1
Baker, Jillian L.
1
Banerjee, Saikat
1
Berktold, Jennifer
1
Bhutada, Nilesh S.
1
Biswas, Saswata Narayan
1
Brannon, Daniel
1
Brawner, Bridgette M.
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Calantone, Roger J.
1
Cashman, Rebecca
1
Cavusgil, Erin
1
Cheng, Benjamin Ka Lun
1
Comello, Maria Leonora G.
1
Dable, Rajani A.
1
Darrow, Jonathan J.
1
Dash, Sampada Kumar
1
Delbaere, Marjorie
1
Deshpande, Aparna D.
1
Foreman, Jeffrey R.
1
Fox, Alexa K.
1
Ghuge, Shreyas
1
Grover, Aditi
1
more ...
less ...
Published in...
All
Health marketing quarterly
Economic inquiry : journal of the Western Economic Association International
1
Southern economic journal
1
The Elgar companion to health economics
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
2
The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma
McRoy, Luceta
;
Weech-Maldonado, Robert
;
Bradford, W. David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 195-205
Persistent link: https://www.econbiz.de/10011584742
Saved in:
3
Tobacco socialization and anti-tobacco ad efficetiveness among children
Khalbous, Slim
;
Bouslama, Heifa
- In:
Health marketing quarterly
29
(
2012
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10009572297
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->