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~isPartOf:"Health marketing quarterly"
~person:"Bradford, W. David"
~person:"Darrow, Jonathan J."
~person:"Shen, Fuyuan"
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Advertising effects
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Werbewirkung
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Advertising
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Arzneimittel
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Cancer
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Bradford, W. David
Darrow, Jonathan J.
Shen, Fuyuan
Aikin, Kathryn J.
3
Park, Jin Seong
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Health marketing quarterly
Journal of promotion management : innovations in planning and applied research
2
Advertising, promotion, and new media
1
Economic inquiry : journal of the Western Economic Association International
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
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Journal of consumer behaviour : an international research review
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Journal of promotion management : JPM
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Southern economic journal
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1
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
2
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
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3
The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma
McRoy, Luceta
;
Weech-Maldonado, Robert
;
Bradford, W. David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 195-205
Persistent link: https://www.econbiz.de/10011584742
Saved in:
4
Impact of locus of control on health message effectiveness
Kong, Ying
;
Shen, Fuyuan
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10009410495
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