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~isPartOf:"Health marketing quarterly"
~person:"Kash, Bita A."
~person:"Perrott, Bruce E."
~subject:"Customer service"
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The four Ps of patient experience : a new strategic framework informed by theory and practice
Kash, Bita A.
;
McKahan, Molly
;
Tomaszewski, Lesley
; …
- In:
Health marketing quarterly
35
(
2018
)
4
,
pp. 313-325
Persistent link: https://www.econbiz.de/10011979399
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