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~isPartOf:"Health marketing quarterly"
~source:"econis"
~subject:"Patienten"
~subject:"direct-to-consumer advertising"
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Patienten
direct-to-consumer advertising
Direct marketing
34
Direktmarketing
34
Arzneimittel
31
Pharmaceuticals
31
Advertising
25
Werbung
25
Advertising effects
19
Werbewirkung
19
Consumer behaviour
15
Konsumentenverhalten
15
Pharmaceutical industry
14
Pharmaindustrie
14
USA
8
United States
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Internet marketing
7
Online-Marketing
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prescription drugs
6
Physicians
5
Ärzte
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DTC advertising
4
Patients
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Gesundheitsrisiko
3
Health risk
3
Information behaviour
3
Informationsverhalten
3
physicians
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prescription drug advertising
3
Bibliometrics
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Bibliometrie
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Direct-to-consumer advertising
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Health care
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Blose, Julia E.
1
Bradford, W. David
1
Broekemier, Gregory M.
1
Burkink, Tim J.
1
Delbaere, Marjorie
1
Delorme, Denise E.
1
Fogel, Joshua
1
Huh, Jisu
1
Kilgore, Meredith
1
Mack, Rhonda W.
1
McRoy, Luceta
1
Menachemi, Nir
1
Morrisey, Michael A.
1
Reid, Leonard N.
1
Schulz, Steven A.
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Shraybman-Buynova, Jennifer
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Smith, Malcolm C.
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Willis, Erin
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Health marketing quarterly
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Cogent business & management
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of global marketing
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
NBER Working Paper
1
NBER working paper series
1
The Geneva papers on risk and insurance - issues and practice : an official journal of the Geneva Association
1
Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
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1
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
2
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
3
The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma
McRoy, Luceta
;
Weech-Maldonado, Robert
;
Bradford, W. David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 195-205
Persistent link: https://www.econbiz.de/10011584742
Saved in:
4
Literally experts : expertise and the processing of analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie
;
Smith, Malcolm C.
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
Saved in:
5
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.
;
Broekemier, Gregory M.
;
Burkink, Tim J.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
Saved in:
6
Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources
Delorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 293-314
Persistent link: https://www.econbiz.de/10003933235
Saved in:
7
The impact of denying a direct-to-consumer advertised drug request on the patient/physician relationship
Blose, Julia E.
;
Mack, Rhonda W.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10003933246
Saved in:
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