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~isPartOf:"Health marketing quarterly"
~subject:"Bibliometrie"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Bibliometrie
Consumer behaviour
Direct marketing
34
Direktmarketing
34
Arzneimittel
31
Pharmaceuticals
31
Advertising
25
Werbung
25
Advertising effects
19
Werbewirkung
19
Konsumentenverhalten
15
Pharmaceutical industry
14
Pharmaindustrie
14
USA
8
United States
8
Internet marketing
7
Online-Marketing
7
prescription drugs
6
Physicians
5
Ärzte
5
DTC advertising
4
Patienten
4
Patients
4
direct-to-consumer advertising
4
Gesundheitsrisiko
3
Health risk
3
Information behaviour
3
Informationsverhalten
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physicians
3
prescription drug advertising
3
Bibliometrics
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Direct-to-consumer advertising
2
Gesundheitsversorgung
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Health care
2
Internet
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Aufsatz in Zeitschrift
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Aikin, Kathryn J.
2
Fogel, Joshua
2
Park, Jin Seong
2
Perri, Matthew
2
Sullivan, Helen W.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Berktold, Jennifer
1
Betts, Kevin R.
1
Bhutada, Nilesh S.
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Foreman, Jeffrey R.
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Grover, Aditi
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Hagenbuch, David
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Haley, Eric John
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Helme, Donald W.
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Hsieh, Meng-Hua
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Jiang, Pingjun
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Joseph, Mathew
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Kiernicki, Kristen
1
Lemanski, Jennifer L.
1
Love, Brad
1
Mackert, Michael
1
McKeever, Robert
1
Megehee, Carol M.
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O'Donoghue, Amie C.
1
Ramakrishnan, Shravanan
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Rollins, Brent L.
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Shraybman-Buynova, Jennifer
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Stein, Karen
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Health marketing quarterly
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Direct marketing : an international journal
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing communications
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics : JBE
3
Journal of business research : JBR
3
Journal of marketing
3
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of electronic business
2
International journal of technology marketing : IJTMkt
2
Journal of business & economics research
2
Journal of global marketing
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
2
Journal of promotion management : JPM
2
Journal of retailing
2
Journal of targeting, measurement and analysis for marketing
2
Marketing letters : a journal of research in marketing
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Akron business and economic review
1
American journal of agricultural economics
1
Cogent business & management
1
Der Markt : international journal of marketing
1
E + M ekonomie a management
1
Electronic commerce research and applications
1
European journal of marketing : EJM
1
European retail research
1
European review of agricultural economics : ERAE
1
Frontiers of business research in China : selected publications from Chinese universities
1
Global journal of business management : GJBM
1
Information economics and policy : IEP
1
International business and economics research journal
1
International journal of advertising : the review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
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ECONIS (ZBW)
17
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1
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
2
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
3
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
4
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
5
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
6
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
7
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
Saved in:
8
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
9
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
10
Selling health to the distracted : consumer responses to source credibility and ad appeal type in a direct-to-consumer advertisement
Lemanski, Jennifer L.
;
Villegas, Jorge
- In:
Health marketing quarterly
32
(
2015
)
3
,
pp. 217-233
Persistent link: https://www.econbiz.de/10011383933
Saved in:
1
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