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~isPartOf:"Health marketing quarterly"
~subject:"Bibliometrie"
~subject:"Information behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Bibliometrie
Information behaviour
Direct marketing
34
Direktmarketing
34
Arzneimittel
31
Pharmaceuticals
31
Advertising
25
Werbung
25
Advertising effects
19
Werbewirkung
19
Consumer behaviour
15
Konsumentenverhalten
15
Pharmaceutical industry
14
Pharmaindustrie
14
USA
8
United States
8
Internet marketing
7
Online-Marketing
7
prescription drugs
6
Physicians
5
Ärzte
5
DTC advertising
4
Patienten
4
Patients
4
direct-to-consumer advertising
4
Gesundheitsrisiko
3
Health risk
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Informationsverhalten
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physicians
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prescription drug advertising
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Bibliometrics
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Direct-to-consumer advertising
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Gesundheitsversorgung
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Health care
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Aufsatz in Zeitschrift
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Delorme, Denise E.
1
Fogel, Joshua
1
Fogel, Joshua A.
1
Huh, Jisu
1
Love, Brad
1
Mackert, Michael
1
McKeever, Robert
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Novick, Daniel
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Reid, Leonard N.
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Teichman, Chaim
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Health marketing quarterly
International journal of pharmaceutical and healthcare marketing : IJPHM
3
Information economics and policy : IEP
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
MSI reports : working paper series
1
Operations research letters
1
Services marketing quarterly
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ECONIS (ZBW)
5
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1
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
2
Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments
McKeever, Robert
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10010472668
Saved in:
3
Educational content and health literacy issues in direct-to-consumer advertising of pharmaceuticals
Mackert, Michael
;
Love, Brad
- In:
Health marketing quarterly
28
(
2011
)
3
,
pp. 205-218
Persistent link: https://www.econbiz.de/10009302887
Saved in:
4
Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources
Delorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 293-314
Persistent link: https://www.econbiz.de/10003933235
Saved in:
5
Direct-to-consumer advertisements of prescription medications over the Internet
Fogel, Joshua A.
;
Novick, Daniel
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 347-371
Persistent link: https://www.econbiz.de/10003933253
Saved in:
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