//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Health marketing quarterly"
~subject:"Brand management"
~subject:"Delphi-Methode"
~subject:"Experten"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: expert journal of marketing
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Delphi-Methode
Experten
Marketing management
Advertising
1
Advertising effects
1
Arzneimittel
1
Direct marketing
1
Direktmarketing
1
Experts
1
Gesundheitsversorgung
1
Health care
1
Pharmaceutical industry
1
Pharmaceuticals
1
Pharmaindustrie
1
Werbewirkung
1
Werbung
1
analogical processing
1
direct-to-consumer advertising
1
expertise effects
1
health care knowledge
1
metaphors
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Delbaere, Marjorie
1
Smith, Malcolm C.
1
Published in...
All
Health marketing quarterly
Expert journal of marketing
10
ERIM report series research in management
6
Journal of travel and tourism marketing
3
Technological forecasting & social change : an international journal
3
Asia Pacific journal of marketing and logistics
2
Expert journal of business and management
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of electronic business
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of fashion marketing and management
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Springer eBook Collection
2
The journal of brand management : an international journal
2
Baltic journal of management
1
Central European business review : CEBR
1
Cogent business & management
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
Enlightening tourism : ET ; a pathmaking journal
1
European research on management and business economics
1
Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy
1
Global journal of business research : GJBR
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Financial Studies : open access journal
1
International journal of advertising : the review of marketing communications
1
International journal of business excellence
1
International journal of business performance and supply chain modelling
1
International journal of commerce and management
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of entrepreneurship and small business : IJESB
1
International journal of logistics economics and globalisation
1
International journal of management and marketing research : IJMMR
1
International journal of management and network economics : IJMNE
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of physical distribution and logistics management
1
International journal of production economics
1
International journal of production research
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Literally experts : expertise and the processing
of
analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie
;
Smith, Malcolm C.
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->