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~isPartOf:"Health marketing quarterly"
~subject:"Consumer behaviour"
~subject:"Internet"
~subject:"Target group"
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Consumer behaviour
Internet
Target group
Advertising
49
Werbung
49
Advertising effects
31
Werbewirkung
31
Arzneimittel
28
Pharmaceuticals
28
Direct marketing
25
Direktmarketing
25
Konsumentenverhalten
23
Pharmaceutical industry
16
Pharmaindustrie
16
Internet marketing
6
Online-Marketing
6
Physicians
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advertising
5
prescription drugs
5
DTC advertising
4
Gesundheitsrisiko
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Health risk
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4
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4
direct-to-consumer advertising
4
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Gesundheit
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physicians
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prescription drug advertising
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Advertisements
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Aikin, Kathryn J.
2
Fogel, Joshua
2
Moser, H. R.
2
Park, Jin Seong
2
Stevens, Robert E.
2
Sullivan, Helen W.
2
Ahn, Ho-Young Anthony
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Ahn, Ho-young
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Ball, Jennifer Gerard
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Banerjee, Saikat
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Health marketing quarterly
International journal of advertising : the review of marketing communications
113
Journal of marketing communications
100
Journal of business research : JBR
98
International journal of advertising : the quarterly review of marketing communications
80
Journal of advertising research
64
Journal of advertising : official publication of the American Academy of Advertising
54
Journal of promotion management : innovations in planning and applied research
47
Journal of promotion management : JPM
45
Journal of retailing and consumer services
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
International journal of internet marketing and advertising : IJIMA
39
Journal of advertising
39
Psychology & marketing
38
European journal of marketing : EJM
26
Journal of current issues and research in advertising : JCIRA
26
Young consumers : insight and ideas for responsible marketers
25
Management science : journal of the Institute for Operations Research and the Management Sciences
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of international consumer marketing
21
Journal of marketing research : JMR
20
Asia Pacific journal of marketing and logistics
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Marketing letters : a journal of research in marketing
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of marketing
18
International journal of consumer studies
17
Journal of current issues and research in advertising
17
Journal of global marketing
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Marketing : ZFP ; journal of research and management
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Australasian marketing journal
13
European journal of marketing
13
Journal of historical research in marketing
13
Marketing intelligence & planning
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
12
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ECONIS (ZBW)
25
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1
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
2
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
3
The effects of nostalgia cues in sexual health advertising
Morton, Cynthia R.
;
Williams, Sabrina
;
Morris, Jon D.
- In:
Health marketing quarterly
37
(
2020
)
3
,
pp. 207-221
Persistent link: https://www.econbiz.de/10012313093
Saved in:
4
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
5
Healthcare marketing : a review of the literature based on citation analysis
Butt, Irfan
;
Iqbal, Tariq
;
Zohaib, Sadia
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 271-290
Persistent link: https://www.econbiz.de/10012200154
Saved in:
6
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
7
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
8
Is advertising by dental professionals having a negative impact on consumers? : the perspectives of Indian consumers
Dable, Rajani A.
;
Musani, Smita I.
;
Wasnik, Pradnya B.
; …
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 136-149
Persistent link: https://www.econbiz.de/10010398951
Saved in:
9
An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.
;
Freeman, Gordon L.
;
Loudon, David L.
; …
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
Saved in:
10
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
Saved in:
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