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~isPartOf:"Health marketing quarterly"
~subject:"Experiment"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Lemanski, Jennifer L.
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Meng, Juan
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Health marketing quarterly
Journal of business research : JBR
8
Journal of promotion management : innovations in planning and applied research
6
International journal of advertising : the review of marketing communications
5
Psychology & marketing
5
Global business review
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International journal of internet marketing and advertising : IJIMA
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International journal of advertising : the quarterly review of marketing communications
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Journal of international consumer marketing
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Journal of monetary economics
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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Accounting horizons : a quarterly publication of the American Accounting Association
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Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
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Annals of actuarial science : publ. by the Institute of Actuaries and the Faculty of Actuaries
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Annals of tourism research : ATR ; a social sciences journal
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Asian African journal of economics and econometrics
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Australasian marketing journal
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Cogent business & management
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Looking at young millennials' risk perception and purchase intention toward GM foods : exploring the role of source credibility and risk attitude
Sun, Ruoyu
;
Meng, Juan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013417448
Saved in:
2
OTC drug advertising in Japan : the role of need for cognition and celebrity endorser credibility
Morimoto, Mariko
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012259403
Saved in:
3
Selling health to the distracted : consumer responses to source credibility and ad appeal type in a direct-to-consumer advertisement
Lemanski, Jennifer L.
;
Villegas, Jorge
- In:
Health marketing quarterly
32
(
2015
)
3
,
pp. 217-233
Persistent link: https://www.econbiz.de/10011383933
Saved in:
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