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~isPartOf:"Health marketing quarterly"
~subject:"USA"
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USA
Arzneimittel
51
Pharmaceuticals
51
Direct marketing
31
Direktmarketing
31
Advertising
28
Werbung
28
Advertising effects
24
Werbewirkung
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Consumer behaviour
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prescription drugs
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direct-to-consumer advertising
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Health care system
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Bhutada, Nilesh S.
2
Austin, Shamly
1
Baker, Jillian L.
1
Ball, Jennifer Gerard
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Blose, Julia E.
1
Brawner, Bridgette M.
1
Cashman, Rebecca
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Cook, Christopher L.
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Crawley, Lavera M.
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1
Deshpande, Aparna D.
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Hisaw, Lisa
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1
Illes, Judy
1
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Leader, Amy E.
1
Lee, Wei-Na
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Liang, Angie
1
Love, Brad
1
Mack, Rhonda W.
1
Mackert, Michael
1
Menon, Ajit M.
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Negrete, Michael
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Novick, Daniel
1
Perri III., Matthew
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Perri, Matthew
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Qu, Haiyan
1
Ramamonjiarivelo, Zo
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Health marketing quarterly
Working paper / National Bureau of Economic Research, Inc.
190
NBER working paper series
62
Health affairs : at the intersection of health, health care, and policy
51
American economic journal : a journal of the American Economic Association
18
Journal of research in pharmaceutical economics
16
The journal of law & economics
16
The American economic review
13
NBER Working Paper
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Southern economic journal
8
CESifo working papers
7
Discussion paper series / IZA
7
Health care financing review
7
Inquiry : a journal of health care organization, provision and financing
7
International journal of health care finance and economics
7
Journal of economics & management strategy : JEMS
7
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
7
Health economics
6
Journal of health economics
6
The European journal of health economics : HEPAC ; health economics in prevention and care
6
The Rand journal of economics
6
The quarterly journal of economics
6
The review of economics and statistics
6
Working paper
6
Discussion paper / Centre for Economic Policy Research
5
Discussion papers / Stanford Institute for Economic Policy Research
5
Economic inquiry : journal of the Western Economic Association International
5
Health care management science
5
Investing in health : the social and economic benefits of health care innovation
5
American economic journal
4
Applied economics
4
Atlantic economic journal : AEJ
4
Frontiers in health policy research
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
International journal of the economics of business
4
Journal of advertising research
4
Journal of pharmaceutical finance, economics & policy
4
Journal of political economy
4
The Milbank quarterly
4
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ECONIS (ZBW)
12
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1
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
2
Acupuncture use in the United States : who, where, why, and at what price?
Austin, Shamly
;
Ramamonjiarivelo, Zo
;
Qu, Haiyan
; …
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10011304097
Saved in:
3
Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.
;
Menon, Ajit M.
;
Deshpande, Aparna D.
; …
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10009549366
Saved in:
4
Educational content and health literacy issues in direct-to-consumer advertising of pharmaceuticals
Mackert, Michael
;
Love, Brad
- In:
Health marketing quarterly
28
(
2011
)
3
,
pp. 205-218
Persistent link: https://www.econbiz.de/10009302887
Saved in:
5
An exploratory study of adolescent female reactions to direct-to-consumer advertising : the case of the Human Papillomavirus (HPV) Vaccine
Leader, Amy E.
;
Cashman, Rebecca
;
Voytek, Chelsea D.
; …
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 372-385
Persistent link: https://www.econbiz.de/10009410487
Saved in:
6
The "Sandwich mom" : in the throes of a medication safety "perfect storm"
Tootelian, Dennis H.
;
Negrete, Michael
;
Skhal, John T.
- In:
Health marketing quarterly
27
(
2010/11
)
4
,
pp. 307-320
Persistent link: https://www.econbiz.de/10008825676
Saved in:
7
Direct-to-consumer advertising in black and white : racial differences in placement patterns of print advertisements for health products and messages
Crawley, Lavera M.
;
Hisaw, Lisa
;
Illes, Judy
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10003933230
Saved in:
8
Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources
Delorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 293-314
Persistent link: https://www.econbiz.de/10003933235
Saved in:
9
The impact of denying a direct-to-consumer advertised drug request on the patient/physician relationship
Blose, Julia E.
;
Mack, Rhonda W.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10003933246
Saved in:
10
Consumers responses to coupons in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.
;
Cook, Christopher L.
;
Perri, Matthew
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10003933251
Saved in:
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