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Arzneimittel
50
Pharmaceuticals
50
Direct marketing
30
Direktmarketing
30
Advertising
27
Werbung
27
Advertising effects
24
Werbewirkung
24
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19
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17
Pharmaindustrie
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7
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prescription drugs
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5
Health care
5
Patienten
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direct-to-consumer advertising
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Health care system
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Aikin, Kathryn J.
4
Fogel, Joshua
3
Park, Jin Seong
3
Sullivan, Helen W.
3
Betts, Kevin R.
2
Bhutada, Nilesh S.
2
Khanfar, Nile M.
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Mackert, Michael
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O'Donoghue, Amie C.
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Stevens, Robert E.
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Ahn, Ho-young
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Akbar, M. Bilal
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Amoncar, Nihar
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Ball, Jennifer Gerard
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Banerjee, Saikat
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Banerji, Diptiman
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Berktold, Jennifer
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Health marketing quarterly
Journal of health economics
117
The European journal of health economics : HEPAC ; health economics in prevention and care
112
Health economics
107
International journal of pharmaceutical and healthcare marketing : IJPHM
77
Health affairs : at the intersection of health, health care, and policy
63
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Health economics review
34
Applied economics
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Research policy : policy, management and economic studies of science, technology and innovation
27
International journal of the economics of business
26
The European journal of health economics
25
Journal of illicit economies and development : JIED
24
International journal of health economics and management
23
Journal of pharmaceutical finance, economics & policy
23
Economics letters
22
The American economic review
22
American economic journal : a journal of the American Economic Association
20
Applied economics letters
20
European journal of operational research : EJOR
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
Journal of economic behavior & organization : JEBO
20
Journal of research in pharmaceutical economics
20
International journal of industrial organization
19
Health care management science
18
Journal of public economics
18
International journal of health care finance and economics
17
The journal of law & economics
17
International journal of pharmaceutical and healthcare marketing
16
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
16
Omega : the international journal of management science
15
Review of industrial organization : RIO
15
Technological forecasting & social change : an international journal
15
Green and sustainable pharmacy : [1st International Conference on Sustainable Pharmacy]
14
Indian pharmaceutical industry : strategies and challenges in formulations marketing
14
Manufacturing & service operations management : M & SOM
14
Southern economic journal
14
The B.E. journal of economic analysis & policy
14
Arzneimittel-Supply-Chain : Marktsituation, aktuelle Herausforderungen und innovative Konzepte
13
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ECONIS (ZBW)
50
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1
Utilization of adequate provision in
prescription
drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
2
Consumers' experience with and attitudes toward direct-to-consumer
prescription
drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
3
The legal and ethical dimensions of direct-to-consumer advertising of
prescription
drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
4
COVID-19 vaccine perceptions among South Asian communities in the UK : an application of the theory of planned behavior
Akbar, M. Bilal
;
Singh, Lakhbir
;
Deshpande, Sameer
; …
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 271-288
Persistent link: https://www.econbiz.de/10014333899
Saved in:
5
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
6
Direct-to-consumer
prescription
medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
7
Development of a health communication campaign to promote the Texas
prescription
monitoring program
Mackert, Michael
;
Pounders, Kathrynn
;
Brown, Laura E.
; …
- In:
Health marketing quarterly
37
(
2020
)
3
,
pp. 222-231
Persistent link: https://www.econbiz.de/10012313097
Saved in:
8
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
9
The role of imagination in consumers' processing of visual metaphors in
prescription
drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
10
Direct-to-consumer
prescription
medication advertisements and obtaining prescriptions with or without a doctor's
prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
Saved in:
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