//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Health marketing quarterly"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Credibility"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Credibility
5
Glaubwürdigkeit
5
Consumer behaviour
3
Konsumentenverhalten
3
source credibility
3
Advertising
2
Advertising effects
2
Pharmaceutical industry
2
Pharmaindustrie
2
Werbewirkung
2
Werbung
2
Arzneimittel
1
Benefit perception
1
Cognition
1
DTC prescription drug advertising
1
Direct marketing
1
Direktmarketing
1
Experiment
1
Gesundheit
1
Gesundheitsmarketing
1
Health
1
Health care marketing
1
Information behaviour
1
Informationsverhalten
1
Internet marketing
1
Japan
1
Japanese advertising
1
Kognition
1
OTC drug advertising
1
Online-Marketing
1
Perception
1
Pharmaceuticals
1
Product information
1
Produktinformation
1
Risiko
1
Risikopräferenz
1
Risk
1
Risk attitude
1
Social Web
1
Social web
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Hoy, Mariea Grubbs
1
Kim, Hyojin
1
Lemanski, Jennifer L.
1
Meng, Juan
1
Morimoto, Mariko
1
Park, Jin Seong
1
Sun, Ruoyu
1
Villegas, Jorge
1
more ...
less ...
Published in...
All
Health marketing quarterly
Journal of business ethics : JOBE
44
Journal of business research : JBR
35
Journal of monetary economics
27
Journal of money, credit and banking : JMCB
27
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
26
Leadership
24
Tourism management : research, policies, practice
24
Journal of retailing and consumer services
23
Insurance / Mathematics & economics
22
Leadership & organization development journal
21
Open economies review
21
Economics letters
20
International journal of hospitality management
20
The economic journal : the journal of the Royal Economic Society
19
Economic modelling
18
Journal of economic dynamics & control
18
Applied economics
17
European economic review : EER
16
Journal of international economics
16
Journal of macroeconomics
16
Journal of promotion management : innovations in planning and applied research
15
Revue économique : revue bimestrielle
15
European journal of political economy
14
Journal of development economics
14
Applied economics letters
13
Journal of marketing communications
13
The American economic review
13
The journal of brand management : an international journal
13
Journal of international money and finance
12
Psychology & marketing
12
Advances in developing human resources : ADHR
11
Journal of policy modeling : JPMOD ; a social science forum of world issues
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Macroeconomic dynamics
11
Intereconomics : review of European economic policy
10
Journal of travel and tourism marketing
10
Public choice
10
Review / Federal Reserve Bank of St. Louis
10
The journal of economic perspectives : EP ; a journal of the American Economic Association
10
The service industries journal
10
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Looking at young millennials' risk perception and purchase intention toward GM foods : exploring the role of source credibility and risk attitude
Sun, Ruoyu
;
Meng, Juan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013417448
Saved in:
2
OTC drug advertising in Japan : the role of need for cognition and celebrity endorser credibility
Morimoto, Mariko
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012259403
Saved in:
3
Selling health to the distracted : consumer responses to source credibility and ad appeal type in a direct-to-consumer advertisement
Lemanski, Jennifer L.
;
Villegas, Jorge
- In:
Health marketing quarterly
32
(
2015
)
3
,
pp. 217-233
Persistent link: https://www.econbiz.de/10011383933
Saved in:
4
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
Saved in:
5
Pharmaceutical companies as a source of health information : a pilot study of the effects of source, web site interactivity, and involvement
Kim, Hyojin
- In:
Health marketing quarterly
28
(
2011
)
1
,
pp. 57-85
Persistent link: https://www.econbiz.de/10008990990
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->