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~isPartOf:"Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg"
~isPartOf:"Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges"
~subject:"Cross-cultural management"
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Cross-cultural management
International marketing
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Internationales Marketing
23
Bundling strategy
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Deutschland
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Germany
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Leistungsbündel
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KMU
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German
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Bergheim, Boris
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Klein, Sandra
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Schimmer-Kletti, Ulrike
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
International marketing review
9
Journal of global marketing
7
Journal of business research : JBR
4
Journal of international marketing
3
The journal of brand management : an international journal
3
The journal of services marketing
3
Analyzing the cultural diversity of consumers in the global marketplace
2
Emerald points
2
European journal of international management : EJIM
2
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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McGraw-Hill/Irwin series in marketing
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SpringerLink / Bücher
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AMS review : official publication of the Academy of Marketing Science
1
Always learning
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Arbeit : Zeitschrift für Arbeitsforschung, Arbeitsgestaltung und Arbeitspolitik
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Business history
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Critical perspectives on international business
1
Cross cultural management : an international journal
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Cross-cultural exposure and connections : intercultural learning for global citizenship
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
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Emerald insight
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Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
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Galileo Business
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Global business and organizational excellence : GBOE
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Global intermediation and logistics service providers
1
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
1
Handbook of marketing
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Handel und Internationales Marketing / Retailing and International Marketing
1
Indian journal of economics & business : IJEB
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International Series in Advanced Management Studies
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International business review : the official journal of the European International Business Academy
1
International journal of business and globalisation : IJBG
1
International journal of business anthropology
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International journal of contemporary hospitality management
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Interkulturelle Organisations- und Personalentwicklung
Schimmer-Kletti, Ulrike
;
Schröter, Wolfgang
- In:
Internationalisierung industrieller Dienstleistungen : …
,
(pp. 127-154)
.
2010
Persistent link: https://www.econbiz.de/10003988715
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2
Schulung von in- und ausländischen Mitarbeitern
Klein, Sandra
;
Bergheim, Boris
- In:
Internationalisierung industrieller Dienstleistungen : …
,
(pp. 155-181)
.
2010
Persistent link: https://www.econbiz.de/10003988718
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