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~isPartOf:"History of political economy"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Beverland, Michael"
~type:"article"
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Industrial marketing management : the international journal for industrial and high-tech firms
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What makes a good case study? : a positivist review of qualitative case research published in Industrial Marketing Management, 1971 - 2006
Beverland, Michael
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10003954481
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