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~isPartOf:"How to succeed in the digital age : strategies from 17 top managers"
~isPartOf:"Journal of marketing"
~subject:"Digitale Medien"
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Axel Springer AG
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How to succeed in the digital age : strategies from 17 top managers
Journal of marketing
JMM : the international journal on media management
3
Journal of media business studies
3
Organization : the interdisciplinary journal of organization, theory and society
3
De Gruyter handbook of media economics
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Elgar research agendas
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Journal of open innovation : technology, market, and complexity
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Schriftenreihe der Landesmedienanstalten
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
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A National Bureau of Economic Research conference report
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Advances in business strategy and competitive advantage (ABSCA) book series
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Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
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British journal of management : BJM
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Critical cultural communication
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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EIKV Schriftenreihe zum Wissens- und Wertemanagement
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Edward Elgar E-Book Archive
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Empirische Medienökonomie : Reflexionen der Arbeiten von Wolfgang Seufert
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Erlanger Beiträge zur Medienwirtschaft
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Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien
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HBS Case
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Handbook of media economics ; volume 1
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Handbook of research on managing information systems in developing economies
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Handbooks in economics
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the review of marketing communications
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International review on public and non-profit marketing
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Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
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2
Customer-oriented approaches in a digitized media world : a progress report
Döpfner, Mathias
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 165-180)
.
2014
Persistent link: https://www.econbiz.de/10010341229
Saved in:
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