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~isPartOf:"Human factors and ergonomics in consumer product design : methods and techniques"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Droge, Cornelia"
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Droge, Cornelia
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Human factors and ergonomics in consumer product design : methods and techniques
Journal of the Academy of Marketing Science
The journal of product innovation management : an international publication of the Product Development & Management Association
3
IEEE transactions on engineering management : EM
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Strategic fit to resources versus NPD execution proficiencies : what are their roles in determining success?
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10003900697
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