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~isPartOf:"Human factors and ergonomics in consumer product design : methods and techniques"
~isPartOf:"The journal of product & brand management"
~person:"Bornet, Corinne"
~subject:"Markenimage"
~subject:"New product development"
~subject:"Product management"
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Human factors and ergonomics in consumer product design : methods and techniques
The journal of product & brand management
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Persona : a method to produce representations focused on consumers' needs
Brangier, Eric
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Bornet, Corinne
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2011
Persistent link: https://www.econbiz.de/10009756421
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