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~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Narrative Methode"
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Narrative Methode
26
Narrative method
26
Organizational behaviour
10
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10
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8
Markenführung
8
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7
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Human relations
The journal of brand management : an international journal
Journal of organizational change management
30
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27
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
17
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Untold stories in organizations
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Journal of customer behaviour
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Management communication quarterly : an international journal
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Entrepreneurship and regional development : an international journal
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Qualitative market research : an international journal
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CESifo working papers
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Counter-narratives and organization
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of hospitality management
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International journal of project management : the journal of The International Project Management Association
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26
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1
Engaging through storytelling : the interplay of engagement with a story, cause, and charity
Kaczorowska, Karolina
;
Conduit, Jodie
;
Goodman, Steven
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 265-292
Persistent link: https://www.econbiz.de/10014583572
Saved in:
2
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
3
Arctic narratives : brewing a brand with neolocalism
Ikäheimo, Janne P.
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 374-387
Persistent link: https://www.econbiz.de/10012550322
Saved in:
4
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
5
The role of storytelling in the creation of brand love : the PANDORA case
Dias, Patrícia
;
Cavalheiro, Rita
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10013170505
Saved in:
6
Brands as personal narratives : learning from user-YouTube-brand interactions
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 657-670
Persistent link: https://www.econbiz.de/10012792878
Saved in:
7
The effect of a green brand story on perceived brand authenticity and brand trust : the role of narrative rhetoric
Huang, Chaohua
;
Guo, Rui
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10012433579
Saved in:
8
Making connections : a process model of organizational identification
Sillince, John A.
;
Golant, Ben D.
- In:
Human relations
71
(
2018
)
3
,
pp. 349-374
Persistent link: https://www.econbiz.de/10011894987
Saved in:
9
Antenarratives of organizational change : the microstoria of Burger King's storytelling in space, time and strategic context
Boje, David M.
;
Haley, Usha C. V.
;
Saylors, Rohny
- In:
Human relations
69
(
2016
)
2
,
pp. 391-418
Persistent link: https://www.econbiz.de/10011436734
Saved in:
10
Narrative identity construction in times of career change : taking note of unconscious desires
Hoyer, Patrizia
;
Steyaert, Chris
- In:
Human relations
68
(
2015
)
12
,
pp. 1837-1863
Persistent link: https://www.econbiz.de/10011399556
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