Xiao, Tiaojun; Cai, Xiulian; Jin, Jiao - In: International Journal of Applied Management Science 2 (2010) 1, pp. 1-19
This paper develops a two-period game model of a supply chain consisting of one manufacturer and one retailer to investigate the pricing and effort investment decisions when customer satisfaction is considered. We assume that both players are risk averse and divide the retailer's effort into...