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~isPartOf:"IEEE transactions on engineering management : EM"
~person:"Spieth, Patrick"
~subject:"Markenführung"
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Markenführung
Innovation management
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(innovation) portfolio innovativeness
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Spieth, Patrick
Clauß, Thomas
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Lin, Ming
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Martins, Roberto Antonio
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IEEE transactions on engineering management : EM
Industrial marketing management : the international journal for industrial and high-tech firms
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Investigating the effect of perceived product portfolio innovativeness on consumers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Clauß, Thomas
;
Urhahn, …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
10
,
pp. 3451-3464
Persistent link: https://www.econbiz.de/10014387988
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