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~isPartOf:"ILO Working Papers"
~isPartOf:"Journal of business research : JBR"
~person:"Baumgarth, Carsten"
~subject:"B-to-B-Marketing"
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Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
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