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~isPartOf:"International journal of business and globalisation : IJBG"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Internationales Marketing"
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Konsumentenverhalten
Internationales Marketing
21
International marketing
18
Brand management
9
Markenführung
9
Deutschland
6
Consumer behaviour
5
Germany
5
KMU
5
SME
5
Frankreich
4
Globalisierung
4
Globalization
4
Sportmarketing
4
Comparison
3
Markenpolitik
3
Strukturgleichungsmodell
3
Vergleich
3
Benchmarking
2
Brand
2
Designation of origin
2
Emerging economies
2
Export
2
Firm performance
2
France
2
Geschäftsmodell
2
Herkunftsbezeichnung
2
Konsumgütermarketing
2
Malaysia
2
Markenartikel
2
Markentransfer
2
Marketing management
2
Marketingmanagement
2
Multinationales Unternehmen
2
Neuseeland
2
New Zealand
2
Ressourcenorientierter Ansatz
2
Schwellenländer
2
Sports marketing
2
Sportveranstaltung
2
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English
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German
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Ahlert, Dieter
3
Berentzen, Johannes
3
Giroux, Marilyn
2
Hünerberg, Reinhard
2
Pons, Frank
2
Richelieu, André
2
Ringeisen, Petra
2
Backhaus, Christof
1
Eistert, Carolin
1
Ommen, Nils
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Tegtmeier, Cornelia
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Ulrich, Wolfgang
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Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Handelsmanagement und Netzwerkmarketing <Münster (Westf)>
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IMADI.net-Projektbericht
International journal of business and globalisation : IJBG
International marketing review
45
Journal of international marketing
39
Journal of business research : JBR
37
Journal of global marketing
24
Journal of international consumer marketing
23
Asia Pacific journal of marketing and logistics
14
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
12
The journal of brand management : an international journal
10
International journal of advertising : the quarterly review of marketing communications
7
Journal of euromarketing
7
SpringerLink / Bücher
7
The journal of product & brand management
7
Cross-cultural and critical perspectives on brands
6
Journal of retailing and consumer services
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International business review : the official journal of the European International Business Academy
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of strategic marketing
5
European journal of marketing : EJM
4
International journal of business and emerging markets : IJBEM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Psychology & marketing
3
Research in consumer behavior
3
Springer eBook Collection
3
AMS review : official publication of the Academy of Marketing Science
2
Advances in international marketing
2
Business horizons
2
Corporate reputation review : an international journal
2
Cross cultural management : an international journal
2
Direct marketing : an international journal
2
Dresdner Beiträge zur Betriebswirtschaftslehre
2
Entrepreneurial business and economics review : EBER
2
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ECONIS (ZBW)
5
OLC EcoSci
2
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1
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
2
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
Saved in:
3
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
Saved in:
4
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010184621
Saved in:
5
Bedeutung der Produktverpackung für die Markenpräferenz im Kontext internationaler Markenführung in der FMCG-Branche
Ahlert, Dieter
;
Berentzen, Johannes
;
Ommen, Nils
-
2007
Persistent link: https://www.econbiz.de/10003792649
Saved in:
6
Chancen und Barrieren deutscher Produkte und Dienstleistungen in Polen
Ahlert, Dieter
;
Berentzen, Johannes
;
Eistert, Carolin
; …
-
2007
Persistent link: https://www.econbiz.de/10003772660
Saved in:
7
Wirkung von Country of Origin- und Country of Brand-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter
;
Backhaus, Christof
;
Berentzen, Johannes
; …
-
2007
Persistent link: https://www.econbiz.de/10003553140
Saved in:
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