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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Du, Ding
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IMF Working Papers
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Tourism economics : the business and finance of tourism and recreation
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Working paper / National Bureau of Economic Research, Inc.
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IFS working paper
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World Bank E-Library Archive
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Aquaculture economics & management : official journal of the International Association of Aquaculture Economics and Management
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Arbeitspapier / Universität Leipzig, Wirtschaftswissenschaftliche Fakultät, Institut für Öffentliche Finanzen und Public Management, Finanzwissenschaft
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ECONIS (ZBW)
RePEc
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1
Direct effect of advertising spending on firm value : moderating role of financial analyst coverage
Du, Ding
;
Osmonbekov, Talai
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 196-212
Persistent link: https://www.econbiz.de/10012288660
Saved in:
2
Why the Generalized Bass Model leads to odd optimal advertising policies
Fruchter, Gila E.
;
Van Den Bulte, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 218-230
Persistent link: https://www.econbiz.de/10009376046
Saved in:
3
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
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