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~isPartOf:"IMF working paper"
~isPartOf:"Journal of marketing communications"
~person:"Kim, Soojin"
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corporate credibility
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Altruism
1
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Cause-Related Marketing
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Expectation formation
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altruistic motive
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Kim, Soojin
Agénor, Pierre-Richard
4
Masson, Paul R.
4
Végh, Carlos A.
4
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3
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2
Calvo, Guillermo
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The effect of CSR expectancy violation : value from expectancy violation theory and confirmation bias
Park, Sun-Young
;
Cho, Moonhee
;
Kim, Soojin
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 365-388
Persistent link: https://www.econbiz.de/10012515868
Saved in:
2
The efficacy of cause-related marketing within a social network : the effects of congruency, corporate
credibility
, familiarity of cause brands, and perceived altruistic motive
Kim, Jihye
;
Lee, Jaejin
;
Kim, Soojin
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 429-455
Persistent link: https://www.econbiz.de/10011849978
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