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~isPartOf:"INSEAD Working Paper"
~isPartOf:"Journal of business research : JBR"
~subject:"Confidence"
~subject:"Markenführung"
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Search: subject:"promotions"
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Confidence
Markenführung
Sales promotion
61
Verkaufsförderung
61
Consumer behaviour
29
Konsumentenverhalten
29
Einzelhandel
12
Preismanagement
12
Pricing strategy
12
Retail trade
12
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9
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9
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7
Low-cost strategy
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Niedrigpreisstrategie
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Price promotions
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INSEAD Working Paper
Journal of business research : JBR
Journal of retailing and consumer services
7
Journal of promotion management : JPM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of marketing research : JMR
4
International journal of contemporary hospitality management
3
Journal of retailing
3
The international review of retail, distribution and consumer research
3
California management review
2
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Marketing letters : a journal of research in marketing
2
Service business
2
The journal of consumer marketing
2
The journal of personal selling & sales management : JPSSM
2
The marketing review
2
A reader in marketing communications
1
Australasian marketing journal
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business and Economic Research : BER
1
CUDARE working paper series
1
Company and customer relations
1
Cutting edge international research
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
Economic research report
1
European journal of marketing : EJM
1
European research studies
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Faculty & research / Insead : working paper series
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Global business review
1
Global journal of business management : GJBM
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Innovative Markenführung und -implementierung
1
Integrated marketing communication
1
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
10
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1
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10
of
10
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date (oldest first)
1
Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van
;
Risselada, Hans
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
Saved in:
2
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
3
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
4
Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
Saved in:
5
The Retailer Needs to Be Paid for Sophisticated Decisions : Modelling Promotional Interactions between Consumers, Retailers and Brand Managers
Marks, Robert E.
;
Midgley, David
-
2008
moderates brand competition by choosing the store
promotions
that consumers see each week. The interactions between consumers …
Persistent link: https://www.econbiz.de/10014047128
Saved in:
6
When atmospherics lead to inferences of manipulative intent : its effects on trust and attitude
Lunardo, Renaud
;
Mbengue, Ababacar
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 823-830
Persistent link: https://www.econbiz.de/10009756905
Saved in:
7
Store brand and national brand promotion attitudes antecedents
Manzur, Enrique
;
Olavarrieta, Sergio
;
Hidalgo, Pedro
; …
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10008859050
Saved in:
8
The impact of brand personality and sales
promotions
on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
9
How is marketers' credibility construed within the sales-marketing interface?
Malshe, Avinash
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10003909480
Saved in:
10
Avatars as salespeople : communication style, trust, and intentions
Keeling, Kathleen
;
McGoldrick, Peter
;
Beatty, Susan
- In:
Journal of business research : JBR
63
(
2010
)
8
,
pp. 793-800
Persistent link: https://www.econbiz.de/10009238397
Saved in:
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