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~isPartOf:"INSEAD Working Paper"
~person:"Angelmar, Reinhard"
~person:"Dalen, Dag Morten"
~subject:"Consumer behaviour"
~subject:"Pharmaceutical industry"
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Consumer behaviour
Pharmaceutical industry
Arzneimittel
2
Pharmaceuticals
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Pharmaindustrie
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Market entry
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Marketing management
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Marketingmanagement
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Markteintritt
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Medical device
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Medical device industry
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Medizinprodukt
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Angelmar, Reinhard
Dalen, Dag Morten
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Morgon, Pierre A.
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Discussion paper / NHH, Department of Economics
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Faculty & research / Insead : working paper series
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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NHH Dept. of Economics Discussion Paper
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The European journal of health economics : HEPAC ; health economics in prevention and care
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Vaccine Marketing
Angelmar, Reinhard
;
Morgon, Pierre A.
-
2012
therapeutic
pharmaceuticals
in a number of ways and pose distinctive marketing challenges. We first provide background information …
Persistent link: https://www.econbiz.de/10014041692
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2
Marketing
Pharmaceuticals
and Medical Devices
Angelmar, Reinhard
-
2012
This chapter reviews recent changes in the marketing of prescription
pharmaceuticals
and medical devices, It starts by …
Persistent link: https://www.econbiz.de/10013101323
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