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~isPartOf:"Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling"
~isPartOf:"International journal of consumer studies"
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Brand
45
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45
Brand management
30
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27
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27
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25
Markenimage
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Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
International journal of consumer studies
The journal of brand management : an international journal
282
Journal of business research : JBR
264
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
77
European journal of marketing : EJM
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
47
Journal of marketing
44
Marketing letters : a journal of research in marketing
42
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of international consumer marketing
31
Business horizons
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : JPM
29
Journal of the Academy of Marketing Science
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Journal of strategic marketing
28
Brands and branding
27
European journal of marketing
27
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
International marketing review
24
Journal of global marketing
24
Journal of retailing
24
Cogent business & management
23
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ECONIS (ZBW)
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1
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
2
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
3
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
4
Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
Saved in:
5
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
6
The relationship between electronic word of mouth and brand : a systematic review and future research agenda
Maru, Chahat
;
Tata, Sai Vijay
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014465990
Saved in:
7
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
8
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
9
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
10
Brand relationships in wireless mobile environments : the mediating role of apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1335-1350
Persistent link: https://www.econbiz.de/10014325968
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