//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling"
~subject:"Brand management"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Luxusgüter"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Brand
18
Luxury goods
18
Luxusgüter
18
Markenartikel
18
Markenführung
6
Consumer behaviour
2
Deutschland
2
Germany
2
Konsumentenverhalten
2
Moët Hennessy Louis Vuitton <Paris>
2
Bugatti <Firma>
1
Call centre
1
Callcenter
1
Customer satisfaction
1
Customer service
1
Daimler AG
1
Distribution channel
1
Giorgio Armani SpA <Mailand>
1
India
1
Indien
1
Kraftfahrzeug
1
Kundenservice
1
Kundenzufriedenheit
1
Markenrecht
1
Motor vehicle
1
Nachhaltigkeit
1
Online retailing
1
Online-Handel
1
Personality psychology
1
Persönlichkeitspsychologie
1
Physical distribution
1
Preismanagement
1
Pricing strategy
1
Social Web
1
Social web
1
Sustainability
1
Trademark law
1
Vertrieb
1
Vertriebsweg
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatz im Buch
6
Book section
6
Language
All
German
5
English
1
Author
All
Meurer, Jörg
4
Ascheberg, Carsten
1
Hirschsteiner, Stephan
1
Jahn, Benedikt
1
Kolaschnik, Axel
1
Kunz, Werner
1
Manninger, Kilian
1
Meyer, Anton
1
Oesterling, Axel
1
more ...
less ...
Published in...
All
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
Journal of business research : JBR
74
The journal of brand management : an international journal
50
Journal of retailing and consumer services
29
Journal of fashion marketing and management
28
The journal of product & brand management
24
Journal of global fashion marketing : JGfM
16
International journal of retail & distribution management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
International journal of advertising : the review of marketing communications
9
Journal of international consumer marketing
9
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
8
Psychology & marketing
8
International marketing review
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Cogent business & management
5
International journal of consumer studies
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
The Oxford handbook of luxury business
5
European journal of marketing
4
International journal of contemporary hospitality management
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Qualitative market research : an international journal
4
Strategic change
4
Sustainable Luxury : An International Perspective
4
The service industries journal
4
Tourism management perspectives : TMP
4
Young consumers : insight and ideas for responsible marketers
4
Australasian marketing journal
3
Building consumer-brand relationship in luxury brand management
3
Business horizons
3
Central European business review : CEBR
3
Contemporary case studies on fashion production, marketing and operations
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ebony or Ivory : wie glänzend ist die Zukunft des Luxus in Deutschland? ; kritische Reflexionen zum Luxusmarkenmanagement
Meurer, Jörg
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 321-336)
.
2012
Persistent link: https://www.econbiz.de/10009690069
Saved in:
2
The role of Social Media for luxury brands : motives for consumer engagement and opportunities for business
Jahn, Benedikt
;
Kunz, Werner
;
Meyer, Anton
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 221-236)
.
2012
Persistent link: https://www.econbiz.de/10009690086
Saved in:
3
The Art of Luxury Experience : Customer Experience Management zur erfolgreichen Umsetzung von Luxusmarkenerlebnissen
Meurer, Jörg
;
Hirschsteiner, Stephan
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 201-220)
.
2012
Persistent link: https://www.econbiz.de/10009690093
Saved in:
4
Die Gestalt des Luxus
Kolaschnik, Axel
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 183-200)
.
2012
Persistent link: https://www.econbiz.de/10009690095
Saved in:
5
The Luxury Universe : Angebots-, und Kundensegmentierung globaler Luxusmärkte als Basis für erfolgreiche Positionierungsstrategien
Ascheberg, Carsten
;
Meurer, Jörg
;
Oesterling, Axel
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 85-101)
.
2012
Persistent link: https://www.econbiz.de/10009690111
Saved in:
6
Quo vadis globale Luxusmarkenführung : Status, Trends und Top-Themen für die CMO-Agenda
Meurer, Jörg
;
Manninger, Kilian
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 13-31)
.
2012
Persistent link: https://www.econbiz.de/10009690121
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->