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~isPartOf:"Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling"
~subject:"Motor vehicle"
~type:"article"
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Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
Building consumer-brand relationship in luxury brand management
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Case studies on India inc. : the competitiveness
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Identitätsbasierte Führung von Luxusmarken unter besonderer Berücksichtigung der Marken-Authentizität am Beispiel von Bugatti und Maybach
Schallehn, Mike
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 53-67)
.
2012
Persistent link: https://www.econbiz.de/10009690117
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