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~isPartOf:"Ifo-Studien zur Strukturforschung"
~isPartOf:"Journal of marketing research : JMR"
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Ifo-Studien zur Strukturforschung
Journal of marketing research : JMR
Journal of advertising research
22
Journal of historical research in marketing
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A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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Advertising in developing and emerging countries : the economic, political and social context
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ECONIS (ZBW)
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1
The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
2
The impact of advertising on media bias
Gal-Or, Esther
;
Geylani, Tansev
;
Yildirim, Tuba Pinar
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 92-99
Persistent link: https://www.econbiz.de/10009507244
Saved in:
3
Marktpotentiale für unternehmensbezogene Dienstleistungen im globalen Wettbewerb
Hild, Reinhard
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000683017
Saved in:
4
A direct aggregation approach to inferring microparameters of the Koyck advertising-sales relationship from macro data
Srinivasan, V.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 145-156
Persistent link: https://www.econbiz.de/10001051618
Saved in:
5
"Leveraged" decision making in advertising : the flat maximum principle and its implications
Tull, Donald S.
(
contributor
)
- In:
Journal of marketing research : JMR
23
(
1986
)
1
,
pp. 25-32
Persistent link: https://www.econbiz.de/10001008594
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