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Ahlert, Martin
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Brock, Christian
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Impulse für die Markenforschung und Markenführung
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Improving marketing strategies for private label products
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
2
Trademarks, brands, and competitiveness
2
Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
2
Advancing insights on brand management
1
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
BRQ Business Research Quarterly
1
Brand management ; Vol. 4
1
Business reengineering : effizientes Neugestalten von Geschäftsprozessen
1
Capital for our time : the economic, legal, and management challenges of intellectual capital
1
Challenges for the trade of Central and Southeast Europe
1
Competitiveness and the value of intangible assets : [proceedings of the Conference on 'Intangible Assets and the Competitiveness of the European Economy', held in Louvain-la-Neuve on 29-30 April 1999]
1
Contemporary case studies on fashion production, marketing and operations
1
Diversity in European marketing : text and cases
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Economic and legal issues in intellectual property
1
Essays in empirical industrial organization: applications of structural models in the retailing industry
1
Geo-economic perspectives in the global environment
1
Handbook of business practices and growth in emerging markets
1
Handbook of marketing strategy
1
Handbook of pricing research in marketing
1
Handbook of research on retailer-consumer relationship development
1
In times of crisis : perspectives and challenges of the 21st century
1
Intangible assets : values, measures, and risks
1
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
1
International Journal of Business Science & Applied Management (IJBSAM)
1
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Michael Porter ; Vol. 2
1
Operations research confronting the crisis
1
Scanner data and price indexes
1
Strategic management : a European approach
1
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
1
The SAGE handbook of international marketing
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The handbook of organic and fair trade food marketing
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The role of wholesale brands for buyer loyalty : a transaction cost perspective
Kenning, Peter
;
Brock, Christian
;
Grzeskowiak, Stephan
; …
- In:
Impulse für die Markenforschung und Markenführung
,
(pp. 209-226)
.
2008
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