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~isPartOf:"Impulse für die Markenforschung und Markenführung"
~person:"Gan, Sarah"
~person:"Hehn, Patrick"
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Wirkung von Duft in der Markenführung
Hehn, Patrick
;
Silberer, Günter
- In:
Impulse für die Markenforschung und Markenführung
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(pp. 41-63)
.
2008
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