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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Intereconomics : review of European economic policy"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Wang, Yichuan"
~subject:"Innovation"
~type_genre:"Article in journal"
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Industrial marketing management : the international journal for industrial and high-tech firms
Intereconomics : review of European economic policy
Journal of retailing and consumer services
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Guest editorial: artificial intelligence for B2B marketing : challenges and opportunities
Dwivedi, Yogesh Kumar
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 109-113
Persistent link: https://www.econbiz.de/10013494050
Saved in:
2
Examining the antecedents and consequences of green product innovation
Zhang, Minhao
;
Zeng, Wenjuan
;
Tse, Ying Kei
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 413-427
Persistent link: https://www.econbiz.de/10012501926
Saved in:
3
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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