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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Virales Marketing"
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Search: subject_exact:"Elektronischer Markt"
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Virales Marketing
E-commerce
158
Electronic Commerce
158
Online retailing
88
Online-Handel
88
Lieferantenmanagement
72
Supplier relationship management
72
B-to-B-Marketing
59
Business-to-business marketing
59
Consumer behaviour
55
Konsumentenverhalten
55
Beziehungsmarketing
35
Relationship marketing
35
Social Web
35
Social web
35
Internet marketing
26
Online-Marketing
26
Einzelhandel
18
Retail trade
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Viral marketing
16
Business model
15
Digitalisierung
15
Digitization
15
Geschäftsmodell
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B2B
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Confidence
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Ahmad, Shimi Naurin
1
Ahn, Joongho
1
Akkan, Can
1
Amblee, Naveen
1
Aras, Ajit
1
Baek, Hyunmi
1
Baum, Daniela
1
Bui, Tung
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Chan, Ka Wing
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Chan, Tommy K. H.
1
Cheng, T. C. E.
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Choi, Youngseok
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Chong, Alain Yee Loong
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Cui, Geng
1
Dens, Nathalie
1
Gu, William
1
Guo, Xiaoning
1
Han, Ingoo
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Huang, Liqiang
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Itani, Omar S.
1
Karjaluoto, Heikki
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Kocas, Cenk
1
Kwon, Jumbum
1
Lai, Kee-hung
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Laroche, Michel
1
Lee, Jumin
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Lee, Zach W. Y.
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Li, Mengxiang
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Liu, Martin J.
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Lui, Hon-kwong
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Mrad, Mona
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Munnukka, Juha
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Pang, Jun
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Park, Do-Hyung
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Peñaloza, Lisa
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of electronic commerce : IJEC
Journal of business research : JBR
47
Journal of retailing and consumer services
38
International journal of hospitality management
32
Information systems research : ISR
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
Journal of management information systems : JMIS
18
Tourism management : research, policies, practice
18
Electronic commerce research
15
Journal of electronic commerce research : JECR
15
International journal of electronic marketing and retailing : IJEMR
14
International journal of contemporary hospitality management
13
International journal of internet marketing and advertising : IJIMA
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of internet commerce
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of travel and tourism marketing
11
Electronic markets : EM ; the international journal of electronic commerce and business media
9
Journal of hospitality marketing & management
9
Journal of retailing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Electronic commerce research and applications
7
International journal of consumer studies
7
Management information systems : mis quarterly
7
Psychology & marketing
7
Cogent business & management
6
International journal of retail and distribution management
6
Journal of international consumer marketing
6
Pakistan journal of commerce and social sciences
6
Tourism management perspectives : TMP
6
Global business review
5
International journal of business information systems : IJBIS
5
International journal of services technology and management
5
International journal of technology marketing : IJTMkt
5
Journal of consumer marketing
5
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ECONIS (ZBW)
16
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1
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum
;
Chan, Ka Wing
;
Gu, William
;
Septianto, Felix
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
Saved in:
4
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
5
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
6
Customer engagement through omnichannel retailing : the effects of channel integration quality
Lee, Zach W. Y.
;
Chan, Tommy K. H.
;
Chong, Alain Yee Loong
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 90-101
Persistent link: https://www.econbiz.de/10012004178
Saved in:
7
The interplay between online consumer reviews and recommender systems : an experimental analysis
Baum, Daniela
;
Spann, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 129-162
Persistent link: https://www.econbiz.de/10011433889
Saved in:
8
Effect of online review chunking on product attitude : the moderating role of motivation to think
Pang, Jun
;
Qiu, Lingyun
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 355-383
Persistent link: https://www.econbiz.de/10011497352
Saved in:
9
How do expressed emotions affect the helpfulness of a product review? : evidence from reviews using latent semantic analysis
Ahmad, Shimi Naurin
;
Laroche, Michel
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 76-111
Persistent link: https://www.econbiz.de/10011413577
Saved in:
10
Informational and relational influences on electronic word of mouth : an empirical study of an online consumer discussion forum
Shih, Hung-pin
;
Lai, Kee-hung
;
Cheng, T. C. E.
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 137-165
Persistent link: https://www.econbiz.de/10009767382
Saved in:
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