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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of management and network economics : IJMNE"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Future challenges"
~type_genre:"Article in journal"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of travel and tourism marketing
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The future
of
B2B
marketing
theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
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