//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of process management and benchmarking : IJPMB"
~isPartOf:"Бизнес в законе. Экономико-юридический журнал"
~subject:"Brand architecture"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Process"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
Process
10
PROCESS
6
ПРОЦЕСС
6
Business network
5
Unternehmensnetzwerk
5
process
5
Business process management
4
Prozessmanagement
4
Business start-up
3
ENTERPRISE
3
Unternehmensgründung
3
ПРЕДПРИЯТИЕ
3
Benchmarking
2
Brand management
2
CONTROL
2
Case study
2
Coopetition
2
Corporate branding
2
Corporate reputation
2
DEVELOPMENT
2
Firmenimage
2
INNOVATION
2
Koopetition
2
Markenarchitektur
2
Markenführung
2
Organisatorischer Wandel
2
Organizational change
2
PECULIARITIES
2
PROJECT MANAGEMENT
2
Strategic management
2
Strategisches Management
2
Time
2
benchmarking
2
ИННОВАЦИЯ
2
КОНТРОЛЬ
2
ОСОБЕННОСТИ
2
ПРОЕКТНЫЙ АУДИТ
2
РАЗВИТИЕ
2
УПРАВЛЕНИЕ ПРОЕКТОМ
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Gyrd-Jones, Richard I.
2
Koch, Christian H.
1
Törmälä, Minna
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of process management and benchmarking : IJPMB
Бизнес в законе. Экономико-юридический журнал
The IMP journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate brand positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
Saved in:
2
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->