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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of production research"
~isPartOf:"The journal of business & industrial marketing"
~person:"Steinhoff, Lena"
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Betriebliche Wertschöpfung
3
Value creation
3
Customer value
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1
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Steinhoff, Lena
Frow, Pennie
6
Keränen, Joona
6
Payne, Adrian
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Eggert, Andreas
5
Aarikka-Stenroos, Leena
4
Kleinaltenkamp, Michael
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Babu, Mujahid Mohiuddin
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Biggemann, Sergio
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Brito, Luiz Artur Ledur
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Dey, Bidit Lal
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Keränen, Outi
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2
Lehtimäki, Tuula
2
Maglio, Paul P.
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of production research
The journal of business & industrial marketing
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Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
2
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
3
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
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