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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of marketing theory and practice"
~subject:"USA"
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USA
Lieferantenmanagement
831
Supplier relationship management
831
Business-to-business marketing
613
B-to-B-Marketing
611
Beziehungsmarketing
441
Relationship marketing
441
Marketing management
282
Marketingmanagement
282
Consumer behaviour
224
Konsumentenverhalten
224
Business network
190
Unternehmensnetzwerk
190
United States
171
Brand management
168
Markenführung
168
Sportmarketing
158
Sports marketing
158
Innovation
141
Lieferkette
139
Supply chain
139
Marketing
120
Social Web
117
Social web
117
Firm performance
113
Unternehmenserfolg
111
Bundling strategy
104
Leistungsbündel
104
Salespeople
102
Verkaufspersonal
102
Innovation management
99
Innovationsmanagement
99
Internet marketing
98
Online-Marketing
98
Professional sports
97
Profisport
97
Brand image
95
Markenimage
95
Selling
94
Verkauf
94
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165
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171
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171
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12
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12
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1
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1
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1
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English
171
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Ivens, Björn Sven
4
Briggs, Elten
3
Henneberg, Stephan
3
Naudé, Peter
3
Ruyter, Ko de
3
Sharma, Arun
3
Biemans, Wim G.
2
Brenčič, Maja Makovec
2
Calantone, Roger J.
2
Cova, Bernard
2
DeGaris, Larry
2
Di Benedetto, C. Anthony
2
Havard, Cody T.
2
Hingley, Martin
2
Hinterhuber, Andreas
2
Johnston, Wesley J.
2
Kabadayi, Sertan
2
Kalafatis, Stavros P.
2
Kamp, Bart
2
Khan, M. Sajid
2
Kumar, Prashant
2
Malshe, Avinash
2
Naumann, Earl
2
Pardo, Catherine
2
Parry, Glenn
2
Ross, Stephen D.
2
Roy, Donald P.
2
Schumann, David W.
2
Song, Michael
2
Spencer, Robert
2
Storey, Chris
2
Tunisini, Annalisa
2
Wetzels, Martin
2
Williams, Paul
2
Wilson, Kevin
2
Woisetschläger, David
2
Won, Doyeon
2
Zaefarian, Ghasem
2
Adjei, Mavis T.
1
Aggarwal, Praveen
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of sport management and marketing : IJSMM
Journal of marketing theory and practice
Journal of business research : JBR
97
Working paper / National Bureau of Economic Research, Inc.
96
Journal of advertising research
72
Journal of marketing
55
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of the Academy of Marketing Science
45
Sport marketing quarterly : preferred journal of the Sport Marketing Association
45
Harvard business review : HBR
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
40
Journal of marketing management : MM
40
Psychology & marketing
39
Journal of retailing and consumer services
38
Journal of advertising : official publication of the American Academy of Advertising
36
European journal of operational research : EJOR
35
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Journal of travel and tourism marketing
34
European journal of marketing : EJM
33
The journal of brand management : an international journal
33
Journal of global marketing
32
Services marketing quarterly
32
Journal of business ethics : JOBE
31
The journal of business & industrial marketing
31
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of historical research in marketing
27
Journal of marketing research : JMR
27
Business horizons
26
International journal of production economics
26
International journal of production research
26
Journal of service research : JSR
26
Journal of sport management : the official journal of the North American Society of Sport Management
26
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ECONIS (ZBW)
171
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1
Digital mediation in business-to-business
marketing
: a bibliometric analysis
Kumar, Bipul
;
Sharma, Arun
;
Vatavwala, Sanket
;
Kumar, …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 126-140
Persistent link: https://www.econbiz.de/10012212128
Saved in:
2
Editorial: positioning strategies in industrial and B2B markets
Blankson, Charles
;
Kalafatis, Stavros P.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 14-15
Persistent link: https://www.econbiz.de/10012107664
Saved in:
3
Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron
;
Wetzels, Martin
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
Saved in:
4
Operationalizing thought leadership for online B2B
marketing
Barry, James M.
;
Gironda, John T.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 138-159
Persistent link: https://www.econbiz.de/10012107702
Saved in:
5
Innovation practices of B2B manufacturers and service providers : are they really different?
Biemans, Wim G.
;
Griffin, Abbie
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 112-124
Persistent link: https://www.econbiz.de/10011963472
Saved in:
6
The future of B2B
marketing
theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
Saved in:
7
Unraveling firm-level activities for shaping markets
Kindström, Daniel
;
Ottosson, Mikael
;
Carlborg, Per
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011822100
Saved in:
8
Engagement with social media content : a qualitative exploration
Syrdal, Holly A.
;
Briggs, Elten
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011884468
Saved in:
9
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
10
Unfolding the impacts of transaction-specific investments : moderation by out-of-the-channel-loop perceptions and achievement orientations
Mo, Ce
;
Yu, Ting
;
Ruyter, Ko de
;
Chen, Ching-fu
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 17-26
Persistent link: https://www.econbiz.de/10012026087
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