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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International marketing review"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Umfrage"
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Search: subject_exact:"Product image"
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Brand image
128
Markenimage
128
Brand management
89
Markenführung
89
Consumer behaviour
73
Konsumentenverhalten
73
B-to-B-Marketing
46
Business-to-business marketing
46
Brand
38
Markenartikel
37
Designation of origin
33
Herkunftsbezeichnung
33
Lieferantenmanagement
28
Supplier relationship management
28
Beziehungsmarketing
25
International marketing
25
Internationales Marketing
25
Relationship marketing
25
Marketing management
14
Marketingmanagement
14
Brand equity
11
Country of origin
11
Rules of origin
9
Ursprungsregeln
9
Corporate reputation
8
Emerging economies
8
Firmenimage
8
Schwellenländer
8
Business network
7
Einzelhandel
7
Personality psychology
7
Persönlichkeitspsychologie
7
Retail trade
7
Social Web
7
Social web
7
Unternehmensnetzwerk
7
B2B branding
6
Brand loyalty
6
Internet marketing
6
Online-Marketing
6
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Article
126
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2
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Aufsatz in Zeitschrift
Graue Literatur
Umfrage
Article in journal
128
Collection of articles of several authors
2
Sammelwerk
2
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English
128
Author
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Christodoulides, George
5
Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Ewing, Michael
3
Gupta, Suraksha
3
He, Jiaxun
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Behl, Abhishek
2
Brown, Brian P.
2
Casidy, Riza
2
Diamantopoulos, Adamantios
2
Fetscherin, Marc
2
Ge, Jiaye
2
Han, C. M.
2
Marquardt, Adam J.
2
Moon, Byeong-joon
2
Pereira, Vijay
2
Pitt, Leyland F.
2
Veloutsou, Cleopatra
2
Adeola, Ogechi
1
Adomako, Samuel
1
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Akhtar, Nadeem
1
Ampuero-Canellas, Olga
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
Andreini, Daniela
1
Andéhn, Mikael
1
Ang, Tyson
1
Arli, Denni
1
Babin, Barry J.
1
Backhaus, Klaus
1
Baek, Ingee
1
Baier, Daniel
1
Balabanis, George
1
Balmer, John M. T.
1
Bardhi, Fleura
1
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Industrial marketing management : the international journal for industrial and high-tech firms
International marketing review
Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
306
Journal of retailing and consumer services
244
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of global marketing
63
Journal of marketing management : MM
62
Journal of marketing
60
Marketing letters : a journal of research in marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
Qualitative market research : an international journal
42
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ECONIS (ZBW)
128
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128
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1
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
2
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
3
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
4
Corporate industrial brand equity and firm creditworthiness : the role of climate change commercial risks and opportunities recognition
Rahman, Mahabubur
;
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 327-338
Persistent link: https://www.econbiz.de/10014455087
Saved in:
5
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
6
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
7
Global retailers' CSR initiatives during COVID-19 crisis : a cross-cultural examination
Ahmad, Wasim
;
Battisti, Enrico
;
Akhtar, Nadeem
;
Ahmad, …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1054-1070
Persistent link: https://www.econbiz.de/10014470107
Saved in:
8
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
9
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
10
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
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