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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Internationalisierung von Vertrieb und Handel"
~subject:"Cultural identity"
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Cultural identity
International marketing
49
Internationales Marketing
49
Lieferantenmanagement
20
Supplier relationship management
20
B-to-B-Marketing
13
Business-to-business marketing
13
Marketing management
10
Marketingmanagement
10
Multinationales Unternehmen
10
Transnational corporation
10
Firm performance
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Unternehmenserfolg
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Beziehungsmarketing
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Export
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International market entry
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Internationaler Markteintritt
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Relationship marketing
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KMU
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SME
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Electronic Commerce
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Unternehmensnetzwerk
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Consumer behaviour
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International competition
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Internationaler Wettbewerb
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South Korea
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Südkorea
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Brand management
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Business start-up
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Competitive advantage
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Customer satisfaction
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Gu, Flora Fang
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Nilssen, Frode
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Industrial marketing management : the international journal for industrial and high-tech firms
Internationalisierung von Vertrieb und Handel
International marketing review
18
Journal of business research : JBR
15
Journal of global marketing
14
Journal of international marketing
10
Handbook of research on international advertising
8
Journal of international consumer marketing
8
SpringerLink / Bücher
4
Cross-cultural and critical perspectives on brands
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of export marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Marketing management : a cultural perspective
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
AMS review : official publication of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
2
Beyond Hofstede : culture frameworks for global marketing and management
2
European journal of international management : EJIM
2
European journal of marketing : EJM
2
Handbook of brand relationships
2
Handbook on cross-cultural marketing
2
International journal of advertising : the review of marketing communications
2
International journal of management and economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
Journal of promotion management : innovations in planning and applied research
2
Planung & Analyse / Special English edition Market research : Zeitschrift für Marktforschung und Marketing
2
The journal of services marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Anxieties and management responses in international business
1
Applied marketing science / Angewandte Marketingforschung
1
Arts marketing : an international journal ; AM
1
Aspekte internationaler und interkultureller Umfragen
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Berichte aus der Betriebswirtschaft
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Best practices in international marketing
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The role of sales representatives in cross-cultural business-to-business relationships
Gu, Flora Fang
;
Wang, Jeff Jianfeng
;
Wang, Danny T.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 227-238
Persistent link: https://www.econbiz.de/10012026183
Saved in:
2
Satisfaction in buyer-seller relationships : influence of cultural differences
Voldnes, Gøril
;
Grønhaug, Kjell
;
Nilssen, Frode
- In:
Industrial marketing management : the international …
41
(
2012
)
7
,
pp. 1081-1093
Persistent link: https://www.econbiz.de/10009683379
Saved in:
3
Die Einkaufsmotive der Konsumenten aus kultureller Perspektive - empirische Ergebnisse eines deutsch-französischen Vergleichs
Weinberg, Peter
;
Purper, Guido
- In:
Internationalisierung von Vertrieb und Handel
,
(pp. 135-151)
.
2004
Persistent link: https://www.econbiz.de/10002106318
Saved in:
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