//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of advertising research"
~subject:"Digital marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Digital marketing
Internet marketing
179
Online-Marketing
179
Social Web
80
Social web
80
Advertising effects
57
Werbewirkung
57
B-to-B-Marketing
47
Business-to-business marketing
47
Consumer behaviour
32
Konsumentenverhalten
32
Beziehungsmarketing
27
Lieferantenmanagement
27
Relationship marketing
27
Supplier relationship management
27
Social media
25
Marketing management
24
Marketingmanagement
24
USA
24
United States
24
Advertising
23
Werbung
23
Brand management
20
Markenführung
20
Viral marketing
19
Virales Marketing
19
E-commerce
17
Electronic Commerce
17
Brand image
8
Markenimage
8
Online retailing
7
Online-Handel
7
Selling
7
Target group
7
Verkauf
7
Zielgruppe
7
B2B
6
Customer integration
6
Fernsehwerbung
6
Kundenintegration
6
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
12
Language
All
English
12
Author
All
Mero, Joel
3
Karjaluoto, Heikki
2
Terho, Harri
2
Ancillai, Chiara
1
Aras, Ajit
1
Cardinali, Silvio
1
Cartwright, Severina
1
Casenave, Eric
1
Chow, T. Edwin
1
DaSilva Rosa, Raymond
1
Dibb, Sally
1
Herhausen, Dennis
1
Jaakkola, Elina
1
Järvinen, Joel
1
Keränen, Joona
1
Kleijnen, Mirella H. P.
1
Liu, Hongfei
1
Miočević, Dario
1
Morgan, Robert
1
Munnukka, Juha
1
Pallud, Jessie
1
Pascucci, Federica
1
Peñaloza, Lisa
1
Purchase, Sharon
1
Raddats, Chris
1
Salonen, Anna
1
Schepis, Daniel
1
Schmitt, Laurianne
1
Setkute, Justina
1
Siutla, Lotta
1
Suh, Taewon
1
Vanninen, Heini
1
Xu, Xin
1
Zimmer, Marcus
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of advertising research
Journal of business research : JBR
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of retailing and consumer services
6
Business horizons
5
Journal of the Academy of Marketing Science
5
Electronic commerce research
4
The marketing review
4
Cogent business & management
3
Manthan : journal of commerce and management
3
Marketing letters : a journal of research in marketing
3
Technological forecasting & social change : an international journal
3
European journal of innovation management
2
International journal of innovation science
2
Journal of Indian business research
2
Journal of consumer marketing
2
Journal of marketing analytics : JMA
2
Journal of research in marketing and entrepreneurship
2
Marketing intelligence & planning
2
Agricultural and Food Economics : AFE
1
Analele Universităţii Dunărea de Jos Galaţi / 1
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Baltic journal of management : BJM
1
Business process management journal
1
Corporate communications : an international journal
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of management studies : EJMS
1
European journal of marketing
1
European journal of marketing : EJM
1
Information systems and e-business management : ISeB
1
International journal of entrepreneurial behavior & research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Italian journal of marketing : ITJM
1
Journal of Islamic marketing
1
Journal of advances in management research : JAMR
1
Journal of business ethics : JBE
1
Journal of customer behaviour
1
Journal of engineering and technology management : JET-M
1
Journal of family business management : JFBM
1
Journal of fashion marketing and management
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
3
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
4
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
5
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
6
Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon
;
Chow, T. Edwin
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
Saved in:
7
Salespeople's work toward the institutionalization of social selling practices
Schmitt, Laurianne
;
Casenave, Eric
;
Pallud, Jessie
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 183-196
Persistent link: https://www.econbiz.de/10013194572
Saved in:
8
Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review
Cartwright, Severina
;
Liu, Hongfei
;
Raddats, Chris
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 35-58
Persistent link: https://www.econbiz.de/10013206306
Saved in:
9
The digital marketing capabilities gap
Herhausen, Dennis
;
Miočević, Dario
;
Morgan, Robert
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 276-290
Persistent link: https://www.econbiz.de/10012322068
Saved in:
10
Advancing social media driven sales research : establishing conceptual foundations for B-to-B social selling
Ancillai, Chiara
;
Terho, Harri
;
Cardinali, Silvio
; …
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 293-308
Persistent link: https://www.econbiz.de/10012128082
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->