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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of advertising research"
~subject:"Social media"
~type_genre:"Article in journal"
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Search: subject_exact:"Online-Werbung"
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Social media
Internet marketing
179
Online-Marketing
179
Social Web
80
Social web
80
Advertising effects
57
Werbewirkung
57
B-to-B-Marketing
47
Business-to-business marketing
47
Consumer behaviour
32
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Beziehungsmarketing
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Agnihotri, Raj
2
Brown, Brian P.
2
Cardinali, Silvio
2
Hsiao, Shih-Hui
2
Milne, George R.
2
Swani, Kunal
2
Terho, Harri
2
Akhtar, Pervaiz
1
Ancillai, Chiara
1
Archer-Brown, Chris
1
Assaf, A. Georges
1
Bowen, Melanie
1
Caigny, Arno de
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Cartwright, Severina
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Chaker, Nawar N.
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Cheng, Ming
1
Chirumalla, Koteshwar
1
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1
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1
DaSilva Rosa, Raymond
1
Dani, Samir
1
Davies, Iain
1
Deng, Qi
1
Donthu, Naveen
1
Drummond, Conor
1
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1
Giovannetti, Marta
1
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1
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1
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1
Kao, Ta Wei
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of advertising research
Journal of business research : JBR
72
Journal of retailing and consumer services
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Technological forecasting & social change : an international journal
22
The journal of product & brand management
22
Tourism management : research, policies, practice
22
Business horizons
21
International journal of contemporary hospitality management
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of hospitality management
11
Marketing intelligence & planning
11
European journal of marketing
10
Journal of the Academy of Marketing Science
10
The journal of brand management : an international journal
10
The journal of business & industrial marketing
10
Tourism management perspectives : TMP
10
Journal of electronic commerce research : JECR
9
Tourism analysis : an interdisciplinary tourism & hospitality journal
9
Asia Pacific journal of marketing and logistics
8
Corporate communications : an international journal
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of business ethics : JOBE
8
The marketing review
8
Electronic commerce research
7
European journal of marketing : EJM
7
International journal of sports marketing & sponsorship
7
Journal of fashion marketing and management
7
Sport management review
7
The journal of services marketing
7
Young consumers : insight and ideas for responsible marketers
7
International review on public and non-profit marketing
6
Journal of communication management : an international journal
6
Journal of marketing communications
6
European management journal
5
Journal of business strategy
5
Journal of hospitality and tourism insights
5
Journal of marketing for higher education
5
Journal of small business and enterprise development
5
Qualitative market research : an international journal
5
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ECONIS (ZBW)
25
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1
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10
of
25
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date (newest first)
date (oldest first)
1
The strategic role of social media in business-to-business contexts
Pardo, Catherine
;
Pagani, Margherita
;
Savinien, Jean
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 82-97
Persistent link: https://www.econbiz.de/10013197743
Saved in:
2
Measuring B2B social selling : key activities, antecedents and performance outcomes
Terho, Harri
;
Giovannetti, Marta
;
Cardinali, Silvio
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 208-222
Persistent link: https://www.econbiz.de/10013197771
Saved in:
3
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.
;
Nowlin, Edward L.
;
Pivonka, Maxwell T.
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
Saved in:
4
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
5
Social media in B2B sales : why and when does salesperson social media usage affect salesperson performance?
Bowen, Melanie
;
Lai-Bennejean, Christine
;
Haas, Alexander
; …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 166-182
Persistent link: https://www.econbiz.de/10013194594
Saved in:
6
Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review
Cartwright, Severina
;
Liu, Hongfei
;
Raddats, Chris
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 35-58
Persistent link: https://www.econbiz.de/10013206306
Saved in:
7
Differential effects of firm generated content on consumer digital engagement and firm performance : an outside-in perspective
Cheng, Ming
;
Liu, Jiaqi
;
Qi, Jiayin
;
Wan, Fang
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 41-58
Persistent link: https://www.econbiz.de/10013206352
Saved in:
8
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
9
Co-creating social media agility to build strong customer-firm relationships
Chuang, Shu-Hui
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 202-211
Persistent link: https://www.econbiz.de/10012162518
Saved in:
10
Social media, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
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