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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of economic behavior & organization : JEBO"
~subject:"Business-to-business marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Business-to-business marketing
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9
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6
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Cova, Bernard
3
Prévot, Frédéric
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Henneberg, Stephan
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Lowe, Sid
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Naudé, Peter
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Rod, Michel
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Keränen, Joona
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business economics : JBE
Journal of economic behavior & organization : JEBO
Journal of service research : JSR
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
9
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1
Value champions in business markets : four role configurations
Keränen, Joona
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 84-96
Persistent link: https://www.econbiz.de/10012212037
Saved in:
2
Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services
Zaefarian, Ghasem
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009734941
Saved in:
3
Ahoy all postmodern navigators! : conceptual havens in a stormy ocean
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 365-367
Persistent link: https://www.econbiz.de/10009544729
Saved in:
4
Mapping alternatives : a commentary on Cova, B. et al. (2010). "Navigating between dyads and networks"
Lowe, Sid
;
Ellis, Nick
;
Purchase, Sharon
;
Rod, Michel
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 357-364
Persistent link: https://www.econbiz.de/10009544735
Saved in:
5
Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria
;
Henneberg, Stephan
;
Ashnai, Bahar
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
Saved in:
6
Navigating between dyads and networks
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 879-886
Persistent link: https://www.econbiz.de/10008655161
Saved in:
7
Special issue: Organizing and integrating marketing and purchasing in business markets
Tunisini, Annalisa
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003924735
Saved in:
8
Barriers of purchasing departments' involvement in marketing service procurement
Bals, Lydia
;
Hartmann, Evi
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 892-902
Persistent link: https://www.econbiz.de/10003924779
Saved in:
9
Industrial marketing firms and knowledge transfer : toward a basic typology of community structures
Mudambi, Susan M.
;
Oliva, Terence A.
;
Thomas, Ellen F.
- In:
Industrial marketing management : the international …
38
(
2009
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10003848005
Saved in:
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