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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Modern materials handling : productivity solutions for manufacturing, warehousing & distribution ; official publication of Materials Handling & Management Society"
~isPartOf:"ULB Institutional Repository"
~subject:"Brand management"
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Subject
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Brand management
Lieferantenmanagement
1,078
Supplier relationship management
1,078
Innovation
1,029
Relationship marketing
1,024
Beziehungsmarketing
1,022
Consumer behaviour
986
Konsumentenverhalten
986
Innovation management
816
Innovationsmanagement
815
Business-to-business marketing
693
B-to-B-Marketing
691
Markenführung
689
Firm performance
649
Unternehmenserfolg
647
Marketing management
562
Marketingmanagement
562
Business network
543
Unternehmensnetzwerk
542
Brand image
450
Markenimage
450
Strategic management
406
Strategisches Management
406
Corporate social responsibility
391
Corporate Social Responsibility
387
Knowledge transfer
379
Wissenstransfer
379
Knowledge management
358
Wissensmanagement
358
Lieferkette
340
Supply chain
340
Social Web
328
Social web
328
New product development
291
Produktentwicklung
291
USA
290
United States
288
Resource-based view
281
Ressourcenorientierter Ansatz
279
Customer satisfaction
278
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Undetermined
546
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Article
686
Book / Working Paper
4
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Article in journal
690
Aufsatz in Zeitschrift
690
Collection of articles of several authors
8
Sammelwerk
8
Conference paper
6
Konferenzbeitrag
6
Case study
2
Fallstudie
2
Mehrbändiges Werk
2
Multi-volume publication
2
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English
690
Author
All
Gupta, Suraksha
13
Christodoulides, George
12
Melewar, T. C.
12
Ko, Eunju
11
Veloutsou, Cleopatra
10
Foroudi, Pantea
9
De Chernatony, Leslie
8
Merrilees, Bill
8
Valette-Florence, Pierre
8
Diamantopoulos, Adamantios
7
Singh, Jaywant
7
Merchant, Altaf
6
Andreini, Daniela
5
Bang, Nguyen
5
Buil, Isabel
5
Dennis, Charles
5
Ewing, Michael
5
Filieri, Raffaele
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Nyadzayo, Munyaradzi W.
5
Phau, Ian
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Iglesias, Oriol
4
Japutra, Arnold
4
Kumar, V.
4
Markovic, Stefan
4
Motoki, Kosuke
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Pedeliento, Giuseppe
4
Pitt, Leyland F.
4
Roper, Stuart
4
Rose, Gregory
4
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
Modern materials handling : productivity solutions for manufacturing, warehousing & distribution ; official publication of Materials Handling & Management Society
ULB Institutional Repository
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Psychology & marketing
112
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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Source
All
ECONIS (ZBW)
690
Showing
1
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10
of
690
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date (oldest first)
1
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
2
Predicting social media performance metrics and evaluation of the impact on brand building : a data mining approach
Moro, Sérgio
;
Rita, Paulo
;
Vala, Vernardo
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3341-3351
Persistent link: https://www.econbiz.de/10011514784
Saved in:
3
Advancing theory and
knowledge
in the business-to-business branding literature
Seyedghorban, Zahra
;
Matanda, Margaret Jekanyika
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2649-2677
Persistent link: https://www.econbiz.de/10011506191
Saved in:
4
Brand innovation and social media :
knowledge
acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
5
Does brand meaning exist in similarity or singularity?
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campbell, Colin
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 356-361
Persistent link: https://www.econbiz.de/10003840063
Saved in:
6
The brand
management
system and service firm competitiveness
Santos Vijande, María Leticia
;
Río-Lanza, Ana Belén del
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 148-157
Persistent link: https://www.econbiz.de/10009715063
Saved in:
7
A contingency-based approach to the nexus between international strategic brand
management
and export performance
Pyper, Keith
;
Doherty, Anne Marie
;
Gounaris, Spiros
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 472-488
Persistent link: https://www.econbiz.de/10013325508
Saved in:
8
Anthropomorphic brand
management
: an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
9
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
10
Bridging Asia and the world : searching for academic excellence and best practice in marketing and
management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
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