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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Johnston, Wesley J."
~type_genre:"Article in journal"
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Johnston, Wesley J.
Lindgreen, Adam
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
The journal of business & industrial marketing
15
International business review : the official journal of the European International Business Academy
2
Journal of business market management : JBM
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ECONIS (ZBW)
35
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1
Business-to-business digitalization, artificial intelligence, and social action
Johnston, Wesley J.
;
Mora Cortez, Roberto
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-5
Persistent link: https://www.econbiz.de/10014547414
Saved in:
2
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
3
Managing the content of LinkedIn posts : influence on B2B customer engagement and sales?
Mora Cortez, Roberto
;
Johnston, Wesley J.
;
Ghosh …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490626
Saved in:
4
New evaluation metric for measuring sales training effectiveness
Oh, Joon-Hee
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534145
Saved in:
5
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
Saved in:
6
Utilizing text-mining to explore consumer happiness within tourism destinations
Garner, Benjamin
;
Thornton, Corliss
;
Pawluk, Anita Luo
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1366-1377
Persistent link: https://www.econbiz.de/10013194376
Saved in:
7
The Coronavirus crisis in B2B settings : crisis uniqueness and managerial implications based on social exchange theory
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 125-135
Persistent link: https://www.econbiz.de/10012285342
Saved in:
8
Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
Saved in:
9
Tension in a value co-creation context : a network case study
Tóth, Zsófia
;
Peters, Linda D.
;
Pressey, Andrew
; …
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 34-45
Persistent link: https://www.econbiz.de/10011863745
Saved in:
10
Unit pricing and its implications for B2B marketing research
Johnston, Wesley J.
;
Mora Cortez, Roberto
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 32-39
Persistent link: https://www.econbiz.de/10011822282
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