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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~person:"Abosag, Ibrahim"
~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
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Abosag, Ibrahim
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
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Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
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