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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~person:"Paswan, Audhesh K."
~subject:"Business-to-business marketing"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
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Business to business governance structure and marketing strategy
Paswan, Audhesh K.
;
Guzman, Francisco
;
Blankson, Charles
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 908-918
Persistent link: https://www.econbiz.de/10009656756
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