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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
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Brand image
Lieferantenmanagement
1,078
Supplier relationship management
1,078
Relationship marketing
1,024
Beziehungsmarketing
1,022
Consumer behaviour
922
Konsumentenverhalten
922
Innovation
911
Innovation management
816
Innovationsmanagement
815
Brand management
690
Markenführung
689
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600
B-to-B-Marketing
598
Firm performance
576
Unternehmenserfolg
574
Marketing management
562
Marketingmanagement
562
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441
Strategic management
406
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406
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396
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396
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387
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Brand
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269
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258
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Diamantopoulos, Adamantios
8
Foroudi, Pantea
8
Christodoulides, George
7
Gupta, Suraksha
7
Melewar, T. C.
6
Merchant, Altaf
5
Nyadzayo, Munyaradzi W.
5
Valette-Florence, Pierre
5
Veloutsou, Cleopatra
5
Davvetas, Vasileios
4
Dennis, Charles
4
Ekinci, Yuksel
4
Ewing, Michael
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Ko, Eunju
4
Michel, Géraldine
4
Voyer, Benjamin G.
4
Wallpach, Sylvia von
4
Aiello, Gaetano
3
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Bang, Nguyen
3
Bogomolova, Svetlana
3
Brown, Brian P.
3
Donthu, Naveen
3
Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
3
Foroudi, Mohammad Mahdi
3
Halkias, Georgios
3
Hultman, Magnus
3
Kastanakis, Minas
3
Kim, Kyung Hoon
3
Koll, Oliver
3
Matanda, Margaret J.
3
Mohan, Mayoor
3
Molinillo, Sebastian
3
Moon, Hakil
3
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
The journal of brand management : an international journal
286
The journal of product & brand management
286
Journal of retailing and consumer services
180
Journal of travel and tourism marketing
87
Tourism management : research, policies, practice
85
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
82
Psychology & marketing
79
Journal of marketing communications
70
International journal of hospitality management
68
Marketing intelligence & planning
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
Journal of strategic marketing
55
SpringerLink / Bücher
54
Cogent business & management
51
Marketing letters : a journal of research in marketing
51
Journal of international consumer marketing
49
Journal of marketing management : MM
48
Journal of promotion management : innovations in planning and applied research
48
Journal of global marketing
46
International marketing review
45
The IUP journal of brand management : IJBRM
45
Journal of marketing
44
International journal of internet marketing and advertising : IJIMA
43
Journal of the Academy of Marketing Science
43
The journal of consumer marketing
43
International journal of consumer studies
42
Tourism management perspectives : TMP
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of promotion management : JPM
38
European journal of marketing
36
Journal of Islamic marketing
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
Journal of hospitality marketing & management
35
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
34
Journal of business ethics : JOBE
33
Journal of fashion marketing and management
33
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ECONIS (ZBW)
441
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1
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441
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1
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
2
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
3
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
4
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
5
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
6
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
7
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
8
Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of branding in a supply chain
Zhang, Chuang
;
Fang, Dalu
;
Yang, Xiaotong
;
Zhang, Xubing
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 99-111
Persistent link: https://www.econbiz.de/10011887289
Saved in:
9
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
10
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
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