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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of economic behavior & organization : JEBO"
~language:"eng"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
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Mohan, Mayoor
5
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of economic behavior & organization : JEBO
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,892
International journal of consumer studies
754
International journal of hospitality management
723
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The journal of product & brand management
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Asia Pacific journal of marketing and logistics
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Journal of international consumer marketing
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Journal of travel and tourism marketing
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Journal of marketing management : MM
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Journal of retailing
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Journal of marketing communications
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International journal of retail & distribution management
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Tourism management : research, policies, practice
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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The journal of consumer marketing
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Cogent business & management
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Journal of consumer behaviour : an international research review
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Journal of fashion marketing and management
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The international review of retail, distribution and consumer research
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Journal of the Academy of Marketing Science
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Technological forecasting & social change : an international journal
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International journal of contemporary hospitality management
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Journal of business ethics : JOBE
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The journal of services marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
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ECONIS (ZBW)
298
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1
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
2
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
3
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
4
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
5
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
6
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
7
B2B buyers' emotions and regulatory focus in justice and switch back decisions
Chugh, Richa
;
Gould, Noel
;
Leach, Mark P.
;
Liu, Annie H.
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 73-89
Persistent link: https://www.econbiz.de/10014282227
Saved in:
8
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
9
A behavioral model of adaptation
Apesteguia, Jose
;
Ballester, Miguel A.
;
Cuhadaroglu, Tugce
- In:
Journal of economic behavior & organization : JEBO
207
(
2023
),
pp. 146-156
Persistent link: https://www.econbiz.de/10014282004
Saved in:
10
The benefits of meeting buyer privacy expectations across information, time, and space dimensions
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 14-26
Persistent link: https://www.econbiz.de/10014334339
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